Flying Off the Shelves – Why Fire Noodles Are Taking Over the World
Flying Off the Shelves – Why Fire Noodles Are Taking Over the World If you've ever searched “Korean spicy noodle challenge” on YouTube, you've probably seen people crying, sweating, and even screaming over a bowl of instant noodles. The culprit? Korea’s infamous Fire Noodles, or “Buldak Bokkeum Myeon.” 🍜 What Is Fire Noodle? Launched in 2012 by Korean food company Samyang, Fire Noodles are ultra-spicy instant ramen known for their bright red sauce and intense heat. The name “buldak” literally means “fire chicken.” It’s not just a name—it’s a warning. 🧨 Not Really a Korean Obsession Contrary to popular belief, most Koreans don’t eat Fire Noodles that often. It’s not a national obsession. But on Korean livestreams, it’s a different story—you’ll see “food fighter” challenges like eating 10 or even 20 packs in one sitting, all for virtual donations. Sometimes, the viewers suffer more than the hosts. 😎 Personally Speaking... I’m actually one of those Koreans who love ...